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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

This year, we're again sponsoring the Recurring Revenue Conference (www.recurringrevenueconference.com), presented by Sutton Capital Partners. Whether that's our help desk, our account managers, or even the sales guys, to a certain degree, we put the customer first.We We respond very quickly to all of our customers. READ MORE>>.

Customer 113
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How to Configure Your Startup Team

Both Sides of the Table

Early-stage companies shouldn’t: outsource core product development, have consulting firms build it for them to speed up time-to-market, shouldn’t hire too many business people until product is complete and early product/market fit tested. Don’t hire “relationship management” sales people too early.

Startup 388
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Startup 403
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Uniting and Empowering Local Entrepreneurs

Tech Zulu Event

That’s what Kevin’s conference, Silicon Beach Fest (SBF), did for Los Angeles entrepreneurs. Silicon Beach Fest Hollywood 2012 included 17 panels ranging from ‘Public Relations for Start Ups’ to ‘How to Find and Hire a Developer’. Founder of VuePlus shares how to increase your sales using video marketing.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developersconference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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A Conversation with Ben Satterfield, Burstly

socalTECH

Ben Satterfield is the co-founder of TestFlight, an immensely popular piece of software for iOS (and now Android) which lets developers distribute beta copies of their apps to their users. TestFlight recently joined forces with Burstly (www.burstly.com) to create a suite of apps for mobile developers and publishers. What is Burstly?

Startup 262
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Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX

socalTECH

xWe spoke with a few companies in the recurring revenue area space, ahead of the Recurring Revenue Conference ([link] which we are helping to sponsor next week. It was a logical system to start offering up cloud-based systems like those we had developed. The other thing I see, is trying to outsource all of this stuff your self.

Startup 145