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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

https://medium.com/media/cc969482e7abf6b75d3c0958c8ee409d/href I moved to Los Angeles in 2007 and as a VC who had built his career as a programmer, database designer, program manager, CEO then VP Products at Salesforce, I wanted to build a portfolio of software investments. I asked Jonah in my interview how he became this viral guru.

Buzzfeed 210
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Back then were were looking for the same things users look for today – the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

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Congrats To The Presenting StartupDemo Companies!

Tech Zulu Event

We took into account innovation and entrepreneurship, style and appeal, originality, community, and value. They make it easy to collect investment funds, track ownership, and provide targeted updates to investors. It allows users to code, develop, brainstorm, communicate and then publish projects and files to your web server.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Who are your customers, partners or suppliers? accessibility.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. short answer: very, very rarely. But it does happen.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. They had mail, IM, groups, answers, etc.