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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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Driving User Engagement With FEM's Video Recommendations

socalTECH

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. I was running the largest deals in the media and entertainment video area across many different Google products. magazine, for example.

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ThisNext Unveils New Homepage, Adds Editor-in-Chief

socalTECH

Santa Monica-based ThisNext , the online social shopping site headed by Matt Edelman, unveiled a new home page Wednesday, and said it has hired an Editor-in-Chief for the site, as part of a slew of changes around the firm's strategy to become a leading social shopping company for women. The firm--which says it is now seeing 6.5

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. Putting their expensive educations to good use, they aptly named their novelty product a "MouseDriver". It was really no longer than a page um. From 35 To 500 Readers.

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Interview with Lolita Carrico, Gloss Network

socalTECH

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. READ MORE>>.

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

We’ve recently launched a video series called T3:Today’s Tech Trends to further support our shows by adding a video component that can be shared directly from YouTube, our blog or embedded in the radio show website, blog or any other website/blog willing to carry the free content. We built unique websites for each show.