socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. tastemade youtube food foodie content hollywood advertising study'

Content 100

Content Redpoint Study Santa Monica 100

socalTECH

FEBRUARY 1, 2021

Los Angeles-based digital audio and podcasting software provider Triton Digital reported today that it has been selected by All Things Comedy, a digital media co-operative and content creation studio.

Metrics 113

Metrics Content Los Angeles Media 113

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Metrics 101

Metrics Marketing Demand Paramount 101

SoCal Tech Calendar

JANUARY 6, 2011

Wednesday, January 12, 2011 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link] (more)

Content 113

Content Technology Council TCOSC Cloud Computing 113

SoCal Tech Calendar

OCTOBER 29, 2010

Thursday, November 4, 2010 -- Content World Turned Upside Down: Can Traditional Media Adapt? TCOSC Digital Media Society. Every aspect of the business of entertainment media and other content providers, and their traditional sources of revenue, are under assault by disruptive business models. See [link].

Content 100

Content Technology Council TCOSC Cloud Computing 100

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. This isn’t just our opinion - our startup metrics prove it! Instead of an empty box, the user gets one filled with content to use as a jumping-off point. If they like the content as-is, they can keep it; if not, they can change it.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance. Lead management performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

DECEMBER 15, 2011

Los Angeles-based Live Nation Entertainment said today that it has acquired a provider of media metrics and analytics, BigChampagne Media Measurement. BigChampagne provides media metrics about entertainment and online audiences. Financial details of the buy were not disclosed.

Beverly Hills 154

Beverly Hills Metrics Entertainment Media 154

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

JUNE 15, 2017

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. They can use Stem as a platform to distribute that content. How does that work?

Startup 140

Startup Content Metrics Platform 140

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Join us to meet leaders at the intersection of content, PR, social, and advertising and hear how others navigate this transformation. Click through to request your invite!

Los Angeles 70

Los Angeles Angel Metrics Content 70

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Tech Zulu Event

DECEMBER 4, 2014

Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. But what does this mean for marketers? Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics.

Marketing 96

Marketing Metrics Social Media Content 96

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What special data, content, APIs, etc. Do you need to process user-contributed media? Content Management - do we need to allow easy editing of content in the system? Content access controls? Are regular users contributing content or only system administrators?

Develop 396

Develop Development Startup SEO 396

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Use social media for early marketing. Social media is not rocket science. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Tackling most of the support tasks yourself.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What special data, content, APIs, etc. Do you need to process user-contributed media? Content Management - do we need to allow easy editing of content in the system? Content access controls? Are regular users contributing content or only system administrators?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 1, 2021

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Data – Define a handful of key metrics to free you from managing personalities, egos, subjective issues, emotions, and intangibles. Conventional strategies don’t seem to work for you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174