Startup Professionals Musings

JULY 3, 2020

Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174

Marketing Invest Demand Metrics 174

Berkonomics

AUGUST 1, 2019

Well, if you have a plan but do not share it with your direct reports, then they are acting without motivation toward mutual goals, without metrics to measure their progress toward the goals, and without the leadership that makes great winners. Contents within your team playbook. What if you lead without a team playbook?

Coach 120

Coach Metrics Training Course 120

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 135

Social Media Framework Media Metrics 135

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What special data, content, APIs, etc. What about reporting and moderation? Content Management - do we need to allow easy editing of content in the system? Content access controls? Are regular users contributing content or only system administrators? Dump out data?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? What special data, content, APIs, etc. What about reporting and moderation? Content Management - do we need to allow easy editing of content in the system? Content access controls? Are regular users contributing content or only system administrators? Dump out data?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

AUGUST 24, 2022

The current term for all these activities and results online is “ content marketing.” You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Your priority must always be to offer the right content with the right contacts along the way.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

MAY 17, 2019

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. The problem is traditionally, there is a swivel chair problem, where when one customer has an issue they want to report to that service provider.

SaaS 113

SaaS Startup Customer Custom 113

Tech Zulu Event

JANUARY 23, 2013

This was designed and built to meet the needs for modern marketing teams – complete with Dropbox integration — providing the opportunity to manage content and assets day-to-day from within the dashboard. We’re talking real-time metrics here, ladies and gentlemen. No more swapping applications or browser windows.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

DECEMBER 30, 2016

Maintaining current content is costly and time-consuming. If you don’t engage users with comprehensive and valid content the moment they enter your site, they are not likely to return. The solution is to incent local users to keep the content fresh and abundant, which requires that they see real value in the result.

Advertising 63

Advertising Content Social Media Satisfaction 63

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. Company reports 250,000 users in 49 countries with 1mm+ application downloads. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

MAY 9, 2014

He gave a glimpse into the 500 Startups program, including, but not limited to: Weekly roundup meetings with all hands to report wins and losses. So far, after every batch completion, that’s been the number one benefit reported by almost all our startups. It sits above curriculum, investor connections, etc. ” Demo Day.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea.

Netflix 287

Netflix Customer Custom Pricing 287

Tech Zulu Event

APRIL 14, 2014

MW: The process of configuring reports is much more suited for laptop/desktop situation. MW: We like to think ourselves as a layer above all the other services that you may use that have a report. If its got a reporting interface, we are interested in ‘Cojoining’ it. So mobile is a huge part of it.

Startup 85

Startup Southern California Mobile Software 85

Tech Zulu Event

JANUARY 30, 2012

We utilize the content of your existing website and create a mobile version on-the-fly. Logos, themes, branding, content, videos, maps and more are automatically transposed to the mobile version with no programming knowledge required. We write and create our own content for the game. Mobile Web America, Inc.

CalTech 91

CalTech Company Companies Idealab 91

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. If you are worried about spam, or people not opening your emails, the actual concern is that your company isn’t providing solutions, aka content, your email subscribers are looking for. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

NOVEMBER 10, 2013

Everyone reports updates and obstacles. The challenge is in getting clear numbers, but not often as cleanly as a basic web analytics report. Instead, focus on what metric outputs, more views, more downloads? Her description starts off with a standup meeting with her product team. For example?

Product 87

Product Fandango Design Startup 87

SoCal CTO

JULY 23, 2012

What metrics are going to be the key startup metrics and how do we get those metrics without too much cost? The key here is to begin to avoid technology specific content and instead focus on management skills. What other kinds of systems will we likely need? Accounting? What are the important security considerations?

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231

socalTECH

FEBRUARY 14, 2013

We've created a compelling way to communicate that data to the manager at 7-11, wh ois not a data analyst--but is powerful enough to use all the way up to the CEO, to track the metrics of the business. The use cases range from sales enablement to human resources, to executive reporting. Or, it can come directly out of a database.

Mobile 170

Mobile Oracle Startup Content 170

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. The main things I like to look at are new versus return visitors, top content pages, what pages are causing bounces, etc. Step 5: Formal in-house reporting. How many reports should you generate?

Startup 29

Startup IP Email Report 29