Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

JULY 13, 2012

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

MARCH 26, 2010

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the web and in the marketplace, including dedicated video sites and blogs.

Marketing 56

Marketing SEM Blogging Design 56

Both Sides of the Table

APRIL 4, 2011

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. Do you have a customer referral program? SEO is seldom “free.”. In 6 months?

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

MARCH 23, 2013

For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Cost per action (CPA). Tracking and performance reporting. Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90