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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

And even when calculated correctly often CAC’s are assumed to be constant but of course they’re not. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Of course this is an imprecise science which is why you measure both methods.

Metrics 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. Once you churn a user due to stability or performance problems it can be hard to get them back. And given your stage of development you sure better at least know what your goal is.

Metrics 346
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But I’m investing on the assumption you will be successful, of course. No, thanks.

Startup 150
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. I was dead wrong. John is a CPA and holds an M.B.A. from the Wharton School.

Customer 164
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. So now even if you’re not technical you can get a little awe.sm , a solution targeted at businesses. Or Likes – LIKES! Today awe.sm

Marketing 307