Course Funding Journal Writing 
Both Sides of the Table
JANUARY 26, 2013
Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. I will add to this as I write more in the coming weeks on the topic. Is Funding a Worthy Announcement? The short answer is yes, absolutely.
Both Sides of the Table
OCTOBER 25, 2014
It is possible, of course, to recruit great people as an underground startup but it is 10x easier when qualified candidates whom you may not even know read about your company and are excited by your vision. It’s much hard to get funded as a company nobody has heard of. Ironic, of course. It doesn’t work that way.
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Both Sides of the Table
OCTOBER 26, 2014
In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. But of course it’s hard to advise people that they should do PR without a guide to how to do it on the cheap or how to do it at all.
Both Sides of the Table
FEBRUARY 16, 2017
Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” Of course that was a wrong narrative for both companies. Another firm funded them. Mostly kidding.
Both Sides of the Table
NOVEMBER 13, 2012
We were 6 months away from our next fund raising cycle. The story ran in the print edition of a major news journal. There were no follow-on articles in the tech press or even other online mass media journals. We of course felt it was a misunderstanding of our product but I knew the story would stand anyhow. A day passed.
TechCrunch LA
AUGUST 13, 2018
At this point, yes, of course we reached out for comment. A spokesperson for Musk responded to a request for comment in an email, writing, “With regard to your question about drug use, as a spokesman for Elon this is ‘total nonsense’ – additionally, ‘Elon has never even met Ms.
Both Sides of the Table
AUGUST 14, 2011
Journalists write stories that have an appeal to readers whether the accusations have merit or not. Journalists aren’t going to write about you all the time unless you’re Facebook. You wasted that opportunity with that journalist and that journal. Use it as an excuse to get a journalist to write about you.
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