Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 29, 2019

Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “ Link-able ,” customers will be drawn to your site to expedite the building of your brand. Every business person should count on at least a couple of course corrections before they get it right.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Both Sides of the Table

MARCH 14, 2013

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? ” Of course not. Think about Luma Partners. More strategic.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Most VCs are book smart. Connections?

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

NOVEMBER 29, 2010

So finding time is hard, and good writing is simply not what most people do. Of course, ultimately you want employees who can blog for you and your company as well. Writing a blog is all about communication, and that’s your number one job as founder of a new startup. Take the initiative to put yourself out there.

Blogging 93

Blogging Invest Startup Writing 93

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook. We have never done a press release.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. What would it take in investments to acquire and retain traffic to support these businesses? Market Size. What is the CPM of ads in this industry (should I even be ad supported?). But not doing basic research makes no sense.

Startup 150

Startup Marketing Study SEO 150