Both Sides of the Table

JUNE 12, 2013

But less as a complaint and more as advice to younger networkers, the more you invest in relationships the more you will get when you need. Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

NOVEMBER 29, 2010

Of course, ultimately you want employees who can blog for you and your company as well. The major blog platforms, including WordPress, Blogger, and TypePad are free, and can be linked directly into an existing domain name to consolidate your overall SEO impact. Take the initiative to put yourself out there. Cultivate early customers.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Of course not every VC has the fund size or the fee size to build services at this scale yet many provide extremely well-regarded programs that are valuable.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But I’m investing on the assumption you will be successful, of course.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

APRIL 4, 2011

You’ll have no idea when you’re off course. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Fred Wilson wrote perfectly about sticking with struggling investments. The best way – of course – is to reference check.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Of course, with social media marketing, trial and error is not the only way to fail. Pick the ones that fit your desired outcome.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Of course, more resources are “better” for marketing, but re-allocating existing resources can be equally effective. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Of course, with social media marketing, trial and error is not the only way to fail. Pick the ones that fit your desired outcome.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Of course, a word of caution is also in order here. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Of course, with social media marketing, trial and error is not the only way to fail. Pick the ones that fit your desired outcome.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Of course, a word of caution is also in order here. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

SoCal CTO

FEBRUARY 20, 2007

Of course, thats probably even more true in Silicon Valley. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 But some events you dont get quality attendees and then its a drag to drive that far. My only other complaint is that right now its very hard to find good technical people at all levels.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Of course, a word of caution is also in order here. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. Affiliates invest the up-front marketing expenses required to attract customers. He is a member of the University of California at Santa Barbara’s Faculty where he teaches several entrepreneurial courses. John is a CPA and holds an M.B.A. from the Wharton School.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. We had a studio and invested in content creation. And of course SnapChat is relevant for younger video consumers.

Content 150

Content Snapchat Platform SEO 150

SoCal CTO

JULY 13, 2010

People tend to overvalue past investments when making forward-looking investment decisions. My long time friend and co-angel investor Will Herman wrote a post titled Angel Investing that summarized some of his advice. SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO.

Startup 175

Startup Venture Capital Slides Blogging 175