Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

SEPTEMBER 15, 2022

In the past 5 years some of the best investors in the country could simply anoint winners by giving them large amounts of capital at high prices and then the media hype machine would create awareness, talent would race to join the next perceived $10bn winner and if the music never stops then everybody is happy. Except the music stopped.

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

Startup Professionals Musings

APRIL 7, 2021

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Increase communication, both internally and externally.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

OCTOBER 21, 2023

Of course, that has be a repeatable event, with enough revenue to sustain the business. Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Start selling it before you build it.

Customer 109

Customer Custom Satisfaction Sales 109

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

AUGUST 31, 2020

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Keeping it simple is the best course. Never be too busy to talk to real customers.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

AUGUST 1, 2021

Of course, experiences and failures are the best teachers, but I find that learning from other people’s experiences is a much faster and less painful approach. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

JANUARY 22, 2021

Of course, that has be a repeatable event, with enough revenue to sustain the business. Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Start selling it before you build it.

Sales 165

Sales Customer Custom Social Media 165

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Both Sides of the Table

NOVEMBER 27, 2011

what is the importance of social media? what is wrong with today’s social media? Oh, and if you didn’t guess, the title, “if you don’t have a discrete hypothesis you are incapable of failing” is, of course, an Eric Ries quote. 35:29 Why people use social media. 48:30 Vanity metrics.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Of course, you can’t possibly brand yourself if you don’t know who you really are. Oprah Winfrey was helped in her career by her relationship with Barbara Walters.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Experiment with social media tools.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

OCTOBER 14, 2018

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Keeping it simple is the best course. Never be too busy to talk to real customers.

Social Media 96

Social Media Metrics Customer Custom 96

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

AUGUST 24, 2022

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Don’t forget it.

Customer 100

Customer Custom Acquisition Technical Review 100

SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations?

Develop 396

Develop Development Startup SEO 396

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. We all need to see progress toward a goal to keep us motived and focused.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

SoCal CTO

AUGUST 4, 2011

Of course, it's way more complex than just these questions. What are your key Startup Metrics ? Do you need to process user-contributed media? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

DECEMBER 9, 2013

This problem is exacerbated by the media''s incessant focus on the same a handful of success stories (e.g., Thus, we not only need more female startup heroes, we need those women who have enjoyed success to proactively seek media attention. It''s not perfect, of course. Sara Blakely of Spanx, Oprah, etc.),

Customer 185

Customer Custom Study Metrics 185

Startup Professionals Musings

SEPTEMBER 21, 2016

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Focus on two or three pertinent metrics in any situation. Keeping it simple is the best course. Never be too busy to talk to real customers.

Social Media 99

Social Media Metrics Customer Custom 99

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Desperate entrepreneurs lose their leverage and die young.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

JULY 22, 2013

Of course, for a price, there are many marketing organizations and gurus willing to come to your aid. Use social media in concert with a web site and offline media. entrepreneur startup metrics marketing sales business' The planning is done, and now it’s time to execute. Pursue and intrigue prospects who respond.

Sales 105

Sales Startup Metrics Customer 105

TechCrunch LA

FEBRUARY 20, 2019

It’s obvious that we can be too late to these decisions of course. If — and it’s a big if of course — they can do that on the cheap, then why should an LP care at all? Startups either get three dozen term sheets or none at all, since every firm is walking around with the same frameworks and metrics in their head.

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Social media is not rocket science. Desperate entrepreneurs lose their leverage and die young.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

AUGUST 21, 2013

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Startup 94

Startup Social Media Entrepreneur Framework 94

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JULY 24, 2012

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

APRIL 20, 2015

Of course, that has be a repeatable event, with enough revenue to sustain the business. Don’t skip the market research, input from influencers, analysis of competitors, and the simple act of really listening to potential customers via social media, before quantifying your opportunity. Start selling it before you build it.

Startup 107

Startup Sales Customer Custom 107

SoCal CTO

FEBRUARY 20, 2007

LA is a vibrant community with a rich network of angels that fund early stage companies, lots of VCs, easy access to big media, lots of innovation in media, mobile content, games, green, health care, and many, many others. Of course, thats probably even more true in Silicon Valley. eHarmongy) as an acting CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150