socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. That, of course, is what you're selling to your advertisers. Talk about what CurtCo is working on?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Tech.Co

JANUARY 15, 2018

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. Needless to say, very little of it was easy.

Media 175

Media News Organization Content 175

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays?

Demand 240

Demand Media eHow Content 240

SoCal Tech Calendar

NOVEMBER 14, 2012

Driving Purchase Decisions in the Social Media Era. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. Thursday, November 15, 2012 --. TCOSC Marketing and Sales Executives Society.

Social Media 113

Social Media Media Technology Council TCOSC 113

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Unfortunately for the rest of media, it''s also allowed us to be honest with our audience, which they are not doing much at all.

Media 196

Media News Startup Technical Review 196

SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. Of course, the BIG change is that it’s 10x to 100x times easier to connect with people who fall outside of that immediate close network. Ignore what social networks and social media looks like today.

Social Media 179

Social Media Media Social Network Networking 179

Both Sides of the Table

SEPTEMBER 15, 2013

If you want to be a YouTube MCN producer the problem is compounded by the fact that of course the talent needs to make money as well. Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent.

Networking 366

Networking Media Content Customer 366

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Media 59

Media Marketing Social Media Resource 59

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 151

Social Media Startup Commerce News 151

socalTECH

APRIL 30, 2013

However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. Jennifer Noonan: Mobigirl Media is the only mobile ad network targeting girls. We caught up with Jennifer Noonan, one of the company''s founders, to learn more.

Mobile 208

Mobile Networking Media Advertising 208

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

SoCal CTO

OCTOBER 13, 2009

I find myself speaking at various venues in Los Angeles to tell people (most often service providers) about how I've used social media and particularly my blogs, LinkedIn, twitter and topic hubs as part of my own services business. Of course, this normally is a bit more complicated than just the technical aspects. Who's the audience?

Social Media 167

Social Media Los Angeles Media Angel 167

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 108

Social Media Media Startup Platform 108

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. Tell no one!

Social Media 220

Social Media Media Blogging Tips 220

Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. And of course comments are used to call people fat or ugly or stupid. So he did away with it.

Social Media 150

Social Media Media Technical Review Startup 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

JULY 30, 2019

The ArtCenter College of Design , based in Pasadena, and social networking and 3D avatar site IMVU announced on Tuesday that the two have launched a new "studio partnership", which will let students in a course design their own, 3D experience in the IMVU world.

Pasadena 200

Pasadena Design Sites Course 200

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 59

Social Media Media Entrepreneur Platform 59

TechCrunch LA

JANUARY 26, 2022

Nearly a year later, the company seemed to change course on its decision to double down on e-commerce alone, saying it planned to use the Series E funding to open three new permanent physical stores in Seattle, Los Angeles and London — as well as reopen its New York City location.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Tech Zulu Event

JANUARY 4, 2014

New Media Expo is the industry’s most comprehensive new media trade show, drawing content creators from over 50 countries for three days of educational sessions. Of course if you can’t make it to Las Vegas, TechZulu has you covered.

Media 82

Media Social Media Education Blogging 82

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Tech Zulu Event

MAY 19, 2016

While social media can be a powerful way for businesses to interact with audiences, there are many costly mistakes that can be made in this area. Many mistakes, of course, never reach the media but they can still harm the bottom line of your business. If you’re on social media, sooner or later you will be attacked.

Social Media 56

Social Media Media Entrepreneur Content 56

Tech Zulu Event

APRIL 7, 2014

That’s right folks TechZulu is heading to NAB with our old pals NMX to report and entertain live from the New Media Lounge. What better place for New Media content creators to network, learn, geek out on gear the most amazing gear in the world? The post TechZulu Live from NAB at the NMX New Media Lounge!

Media 86

Media LAMP Entertainment Social Network 86

Tech.Co

JANUARY 15, 2018

The constantly changing media landscape is relentless, so our seed funding part-way through our journey from the Zappos leadership of Tony Hsieh and Fred Mossler via the downtown Las Vegas revitalization efforts of the Downtown Project was particularly helpful as we adjusted, and readjusted. Needless to say, very little of it was easy.

Media 70

Media News Organization Content 70

Startup Professionals Musings

JULY 8, 2023

I hear this term every day, wrongly applied to new social media site, or a new productivity tool. Of course, there are caveats to every opportunity. Of course, you can choose to play it safe with more incremental, modest innovations, There’s nothing wrong with modesty. That’s the great thing about being an entrepreneur.

Ideas 118

Ideas Outsource Development Outsource Course 118

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

FEBRUARY 15, 2017

https://medium.com/media/d9fa90bfcfd8c4a9fdce54b16c47e2e8/href In addition to all the great companies being created here another often overlooked feature of Los Angeles is just how many great VC funds have been formed here in the past decade. See in the end, in LA VC firms are far more collaborative than competitive. We love LA!

Dollar Shave Club 321

Dollar Shave Club Cornerstone OnDemand Riot Games Venture Capital 321

SoCal Tech Calendar

OCTOBER 12, 2018

Come hear how a 15-week coding course is changing lives; how VR, social media and mobile apps are creating impact. Should the SoCal tech community engage in conversations around innovation and disruption of the deepening homeless crisis? Sutton Capital Partners is proud to sponsor an evening focused on solutions.

SoCal 100

SoCal Southern California Social Media Course 100

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. Pick a name, location, and marketing strategy early.

Social Media 98

Social Media Metrics Media Tool 98