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Both Sides of the Table
FEBRUARY 7, 2013
When Ethan was considering leaving Google we talked about it. In industry this is known as “yield management” and of course it needs to exist. What do we like about OpenTable? ” So Ethan went to work as a product manager at Google Video. And the convenience began over time to sink in more than anything.
Both Sides of the Table
JANUARY 12, 2014
Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. If you’re a technology startup you need to excel at product, of course. Of course reciprocity matters so they would all leap into action. It’s worth a quick read.
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Both Sides of the Table
APRIL 26, 2016
There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.
InfoChachkie
JULY 23, 2012
I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.
Both Sides of the Table
APRIL 4, 2011
And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. You’ll have no idea when you’re off course. Here are some measurements I think about. How many through SEM?
Both Sides of the Table
MARCH 25, 2016
If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. For all of the talk about Salesforce.com controlling the CRM market I’m told they still have less than 20% market share. Let me be very direct. Incumbent Strengths & Weaknesses.
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Of course, a word of caution is also in order here. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Sales and marketing costs. Marty Zwilling.
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