InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product. That's pretty powerful for publishers.

OpenX 242

OpenX Advertising Yahoo Pasadena 242