CPC Customer Services Writing 
Startup Professionals Musings
JUNE 4, 2021
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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Startup Professionals Musings
MARCH 23, 2013
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).
Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA).
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. What we do is kind of interesting, because we provide those two basic services in combination. Our products include open source, as well as software-as-a-service, hosted products. We do have a software-as-a-service product which goes up to 100 million ads a month for free.
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