Both Sides of the Table
OCTOBER 8, 2014
” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”
socalTECH
FEBRUARY 16, 2010
The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site.
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Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tags: entrepreneurs startups.
socalTECH
DECEMBER 15, 2010
One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. They can sell those ads on a CPM, CPC, or CPA basis. The software takes care of all of the optimization of that.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. I’ll explain in detail below. I like that.
socalTECH
FEBRUARY 1, 2011
That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. How does the aggregation work--are you working with those publishers?
InfoChachkie
DECEMBER 2, 2009
As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.
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