Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Tracking and performance reporting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Tracking and performance reporting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

DECEMBER 2, 2009

However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated. Such sales are highly trackable, because the clicks can be measured like any other online ad.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242

OpenX Advertising Yahoo Pasadena 242