socalTECH

FEBRUARY 24, 2011

Los Angeles-based MediaTrust , which develops an online advertising and marketing platform, announced Thursday that it has raised $3M in a new funding round. According to the firm, the round was led by Ropart Asset Management Funds. MediaTurst is headed by Peter Bordes.

CPC 162

CPC Advertising Los Angeles Platform 162

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Finally, what are you using your recent funding round for?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 1, 2011

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. What is Aggregage?

Startup 162

Startup Content Advertising Sites 162

socalTECH

MARCH 4, 2010

This is a really big, $50 million business at least, and we really want to own the market. It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Tech Zulu Event

SEPTEMBER 4, 2012

We read up and many-a-times our experience teaches us the best and bad practices in engineering a social corporation, both technical, financial, and marketing. As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up.

Social Network 100

Social Network Networking Advertising Startup 100