socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. For people who haven't heard of ExtraBux, what is the site all about?

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

I hear it right after people have decided to come by for a few days to “check out what all the fuss is about.” What was Bill Gross’s heretical idea as portrayed to the tech elite? The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. But of course Google eventually became the massive winner in this category. I believe that many social networks confused this idea. I have argued that the real power of Twitter is link sharing.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to. They can sell those ads on a CPM, CPC, or CPA basis. How are things going with the firm now, and can you talk about that growth? We've grown enormously.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164