Startup Professionals Musings

JUNE 4, 2021

SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per click (CPC). Campaign setup and ad copy writing.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. That was really enormous for us, and we were the number one searched-for thing on Google that morning. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

We help web publishers make more money out of advertising. They can sell those ads on a CPM, CPC, or CPA basis. Yahoo made the decision that they could not, or would not be able to make the level of investment required to keep up with Google. Tim Cadogan: At its root, it's pretty simple. We do that in basically two ways.

OpenX 242

OpenX Advertising Yahoo Pasadena 242