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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? It made sense for us to build this software, because it can apply to so many companies in the market.

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Interview with Tim Cadogan, OpenX

socalTECH

We help web publishers make more money out of advertising. One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

OpenX 242
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. What does it do?

Mobile 282
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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content.

Startup 162
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

These are all great tech people, who have changed the world of computers, internet and software. As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. People we admire. What inspired you to come up with LAGbook?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164