CampaignEQ's William Belk On Ads, Algorithms, and Attribution
socalTECH
JUNE 28, 2013
To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? It made sense for us to build this software, because it can apply to so many companies in the market.
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