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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. READ MORE>>.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He knows the ad management and ad network businesses. it has created a comprehensive rules-based ad “flighting&# system, providing you with the same tools that ad networks currently use to help themselves make more money. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). it has built in iPad support from Day 1.

Mobile 282
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Interview with Tim Cadogan, OpenX

socalTECH

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. Google has an amazing position, and is deeply entrenched, because of consumer embedded behavior and business network effects.

OpenX 242
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Affiliate Network – Affiliates are third-parties which are only compensated when they perform a particular action on your behalf. However, you are only paid for ads that generate sales. As such, a number of marketplaces have arisen to address this issue, such as Commission Junction , Google Affiliate Network and LinkShare.

Customer 164