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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. What kinds of customers would want to use your tool? What is CampaignEQ?

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

socalTECH

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. As you know, Oversee is known for our traffic and traffic acquisition tools, but we're now also focusing on creating compelling, consumer products fueled by our accelerator services.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

He knows the ad management and ad network businesses. it has created a comprehensive rules-based ad “flighting&# system, providing you with the same tools that ad networks currently use to help themselves make more money. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). How can they claim this?

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Interview with Robert Flynn, Aggregage

socalTECH

We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes.

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