Both Sides of the Table

OCTOBER 8, 2014

Over the past 4 years LA’s tech fundings have growing at a 30% compounded annual growth rate (CAGR) which is > 4 times the US average VC CAGR (7%). Of course many have been employed for years in the video & music industries and a larger amount have even been pulled into aerospace and defense over the past 30 years.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Startup Professionals Musings

JULY 10, 2015

For the advertiser, this is the cost-per-click (CPC) model. It’s also important to know that advertising delivery technology has come a long way in the past few years. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising CPC PPC Sites 99

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. They can sell those ads on a CPM, CPC, or CPA basis. The software takes care of all of the optimization of that.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. Remnant radio has become extremely sophisticated in the past several years. Some might be from banner ads and others may arise from an email campaign. .

Customer 164

Customer Custom Advertising SEM 164