Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? That works like Docstoc, which is now probably the fastest growing web site for small businesses.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90