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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Or perhaps your customer is in a budget freeze or the key resource who was allocated to lead your project has just resigned.

Sales 393
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StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. Click around on the various topics to find some amazing resources.

Content 175
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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

Startup 229
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Human Resources Officer (VP Personnel). Chief Sales Officer (VP Sales). Chief Risk Officer.

CTO Hire 100
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Human Resources Officer (VP Personnel). Chief Sales Officer (VP Sales). Chief Risk Officer.

Startup 97
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Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Human Resources Officer (VP Personnel). Chief Sales Officer (VP Sales). Chief Risk Officer.

Startup 90
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The Customer May Not Always Be Right, But You Had Better Listen Just The Same

Tech Zulu Event

In fact, Customer Experience (CX) turns the product development chart upside down. It is now CX and UX (User Experience) that is driving adoption rates and even design aspects. We are rapidly changing from an Information Age to a time of Customer Experience. Customers are to a very large degree driving the train.