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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He is very hands-on and helpful – especially for any company looking into customer acquisition.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

They certainly struggle to find mentors as there is nothing more frustrating than trying to help a company who is afraid to tell you anything. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

And he has acted as a personal mentor for Justin ever since. You should start by getting out and talking directly with customers as Bieber did. The media eats it up as they always need something to write about. But when I write a blog post I always allocate a certain amount of time to having debates in the comments section.

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6 Drivers For Aspiring Entrepreneurs To Finish School

Startup Professionals Musings

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Take advantage of free startup programs and mentors.

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team.

Startup 363
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8 Keys To Personal Self-Fulfillment In Your Business

Startup Professionals Musings

As a long-time mentor to new entrepreneurs and business owners, I have noticed that many no longer associate more fulfillment and satisfaction with more money, power, and success. In fact, customers today also seem more attracted to companies with a higher purpose than profit. Mentor others to share what you have learned.

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The Danger of Crocodile Sales

Both Sides of the Table

YOU Selling – My wise old friend & mentor, Ameet Shah, once told me after a meeting we had with clients (when I worked at Accenture), “there are two ways to run a meeting: asking or telling. Let’s assume you run a Customer Support software company. But how to apply “listening&# in a sales meeting?

Sales 314