article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

PPC 154
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

With a standard PPC conversion rate (pay per click) of.01% With a standard PPC conversion rate (pay per click) of.01% YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires. To keep tabs on YouTube’s rising stars check out the site VidStatsX. Song: Karate.

article thumbnail

Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

The most challenging time is your first years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business. Pay per action (PPA or PPL).

CPC 106
article thumbnail

Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

For businesses, these are now prime sources of business networking, customer service, and client leads. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. Pay per click (PPC). Do you have a business presence there?

SEM 95
article thumbnail

Funding a Startup from Advertising is a Vain Dream

Startup Professionals Musings

The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Don’t count on that to fund your startup. This is a tough business.

article thumbnail

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers. With Ring Revenue, the affiliates will send potential customers to our phones. An example of this process is evident right here on my blog.