with-greathouse-comes-great-responsibility 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
InfoChachkie
APRIL 29, 2015
John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.
InfoChachkie
APRIL 6, 2015
John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? To go into production, I needed to build hundreds of molds and invest in a cost effective quantity of wheels.
InfoChachkie
APRIL 14, 2014
The criteria by which they evaluate potential portfolio non-profits are taken directly from a for-profit investor''s playbook: Compelling Product: evidence-based programs that target low-income, at-risk populations with robust programs, offering compelling outcomes and an attractive return on our investment. ABC''s Founder And CEO Speaks Out.
InfoChachkie
MARCH 30, 2015
However, Gates and company realized that there were far more productive uses of Microsoft’s cash than to expend it to ensure the temporal comfort of a handful of traveling Executives. Remind your team that every dollar spent in a non-productive fashion direct impacts each employee. Sound counterintuitive? However, do not count on it.
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