Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

AUGUST 21, 2014

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Customer feedback is required to get it right, and hidden time is wasted time.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest in your solution. By habit, people market to customers like themselves, because they know what they like and need.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

FEBRUARY 12, 2011

While online services, like Google Translate, are attractive for their speed and low-cost, they will never be as accurate as a professional translator. This will allow more effective search engine optimization within foreign markets. So what does website localization mean? domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Startup Professionals Musings

APRIL 13, 2016

Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Customer feedback is required to get it right, and hidden time is wasted time.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Tech Zulu Event

JULY 7, 2015

Not only that, it has also improved how we communicate with others via our social media networks, e-mail addresses and voice chats. It has also improved the everyday services that we usually encounter—from banking, booking plane tickets, and even conducting business and the bigger picture of retail marketing.

Social Media 40

Social Media Search Engine Optimization Startup Media 40

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks?

Networking 150

Networking Search Engine Optimization Product Startup 150

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. (Graduated with a BS/MS in bio from Stanford.) How did you do that?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Today there are huge communities online, like Facebook and Twitter, which grew in popularity for socializing with friends. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95