Remove past
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164
article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. There are the new tools like Tumblr and Posterous. Make it organic.

Blogging 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * And, I dont like to copy and paste. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

Blogging 150
article thumbnail

BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

I use a free mind mapping tool called MindMeister to help me chart out the common identity of my audience. So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. Write those down and then head over to Google Keyword Tool. Create your blog. So what do you sell?

article thumbnail

The 7 “Free” Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Widgets, Widgets, Widgets.Wherever possible build a simple, value add, easy to use widget that others can include on their blog or webiste, a la the docstoc embed documents tool. Referring Traffic / Press.

Web 61
article thumbnail

The 7 Ways to Get Traffic on the Web

Jason Nazar

Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Wherever possible build a simple, value adding, easy to use widget that others can include on their blog or website, a la the docstoc embed documents tool. Sure, anyone can copy and paste a URL and send it out to dozens of folks, but how many ever will?

Web 62
article thumbnail

Top 30 Startup Posts in June 2010

SoCal CTO

People tend to overvalue past investments when making forward-looking investment decisions. Why you have to design products for how your customers are , and not how you want them to be. Over the past year, I’ve been dramatically changing the way I approach life. The sunk costs trap. Which button do you press? didn’t think so.

Startup 175