Remove Customer Remove Design Remove Entrepreneur Remove High Tech
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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123
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Early Customer Feedback Can Lead to a Death Spiral

Startup Professionals Musings

For most new high-tech products, the first customers are always “early adopters.” I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.

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Thanks to socalTECH's Sponsors!

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. An on-line community for entrepreneurs. Custom Insurance Programs for Technology Companies. Custom Insurance Programs for Technology Companies.

SoCalTech 100
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Thanks to socalTECH's Sponsors

socalTECH

Southern California's high tech news and companies. Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Startups Made Simple.

SoCalTech 100
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Entrepreneurs Confuse Product and Business Plans

Startup Professionals Musings

A simple differentiation is that a product plan is designed for internal use, to get the product out. For software, websites, and high-tech products, this is the “meat” of what you intend to build. Because this document is “outward facing” the tone and level has to change to be understandable by customers and investors.

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Thanks to socalTECH's Sponsors!

socalTECH

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Custom Insurance Programs for Technology Companies. An on-line community for entrepreneurs. They include: Sponsors. Silicon Valley Bank (www.svb.com).

SoCalTech 100