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Burst adds a super high-tech dental floss to its dental care offerings

TechCrunch LA

Indeed, it was through the network of experts that the company arrived at the design for its dental floss. Burst’s floss comes in a case for replacement bobbins, which can be delivered to a customer’s door for $6.99 Burst shares profits with these channel partners and has distributed about $3.5 million through the program.

High Tech 169
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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123
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Unusual Perk For SoCal Technology Firm: Unlimited, Paid Vacation

socalTECH

In what might be one of the more unusual perks for a Southern California high tech company, LRN , a developer of enterprise compliance and ethics software, has an unlimited, paid vacation policy. LRN--which is around the corner from UCLA--serves such customers as 3M, Dow, Johnson & Johnson, Loews, Pfizer and Siemens.

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Rumpus, the collaborative toolkit from Oblong Industries, is now available on Webex

TechCrunch LA

Now, he designs those systems for the real world through his company Oblong Industries , which has labored to create a full stack of collaborative tools for business users that are every bit as high-tech as the one’s Underkoffler dreamt for the silver screen. The latest to get the Rumpus treatment is Cisco Webex.

Screening 175
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Early Customer Feedback Can Lead to a Death Spiral

Startup Professionals Musings

For most new high-tech products, the first customers are always “early adopters.” I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from your real target market of mainstream customers.

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Realizing Value from Innovation

SoCal Tech Calendar

However, while most high tech, biotech, cleantech and sports companies have wonderful technologies, relatively few have good business models. This workshop will teach you the essentials of how to design a successful business model for your technology innovation. See [link] (more)

High Tech 100
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Reflections on 2020: Olivia (Libby) Duane Adams, co-founder, Alteryx

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. The ADAPT program was intentionally designed for new graduates or unemployed individuals who want to skill up in this data economy. We'll be posting these throughout the next two weeks.