Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Concentrate your efforts on two to three platforms to start. Assess your target customer demographics. Identify your target customer and create customer profiles.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

FEBRUARY 7, 2013

And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

MAY 5, 2009

One, is we build and design websites. Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. Choose that market.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? The other major pilot customer was. Of course it’s valuable to know how many clicks you drive. Which followers drove your RTs that drove your clicks.

Marketing 307

Marketing Technical Review Startup Tool 307