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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.

Product 141
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In a Strong Wind Even Turkeys Can Fly

Both Sides of the Table

There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Often when I meet them the idea seems at odds with what others are doing and as long as it’s the right team with a well-thought-through plan I kinda like that.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.

Startup 248
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Interview with Mickie Rosen, Tecca

socalTECH

The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products. They're just an investor, like with many startups, who also have strategic investors. That's where our initial database of products is coming from. What was behind that decision?

Incubator 239
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well.

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Interview with Nick Higgins, Joost

socalTECH

We thought it would be interesting to talk to the firm, so we connected with Nick Higgins who is the EVP heading up Joost and running its Santa Monica operations, to hear more about the spinout and Adconion's aggressive hiring plans in the area. Your firm started in UK, but has big expansion plans in Los Angeles.