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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.

Product 141
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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well.

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6 Tips On Positioning Your Needs For Investor Funding

Startup Professionals Musings

Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.

Tips 91
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6 Keys To Successfully Addressing Investor Questions

Startup Professionals Musings

Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.

Startup 134
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7 Growth Choices That Can Make or Break Your Business

Startup Professionals Musings

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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The Correct Answers to 'How Will You Use My Money?'

Startup Professionals Musings

Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.

Startup 114