category strategic-planning 
Startup Professionals Musings
MAY 26, 2023
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.
Startup Professionals Musings
DECEMBER 31, 2018
Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well.
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Startup Professionals Musings
APRIL 7, 2023
Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.
Startup Professionals Musings
JULY 12, 2020
Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.
Startup Professionals Musings
AUGUST 31, 2018
As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Startup Professionals Musings
MAY 31, 2014
Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. They are willing to cover marketing, inventory and scaling, but not product development.
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