Startup Professionals Musings

OCTOBER 17, 2020

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? That’s the great thing about being an entrepreneur. Truly “disruptive” technologies. Marty Zwilling.

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Custom Customer Startup Outsource Development 167

Startup Professionals Musings

JANUARY 23, 2021

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Let your constraints drive innovation.

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Startup Resource Entrepreneur Competition 164

Berkonomics

FEBRUARY 25, 2021

How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. There’s an answer for that. The title of this insight helps us find a formula: LALA.

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Marketing Metrics Education Resource 156

Startup Professionals Musings

JUNE 25, 2022

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. From my experience, and the experience of other entrepreneurs, here are the key elements you should think about as part of the process: Personal interests and aspirations. Assess customer demand. Providing minimal resources.

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Startup Resource Training Ideas 115

socalTECH

NOVEMBER 28, 2016

Thousand Oaks-based California Lutheran University and its School of Management said on Monday that it has named both an Executive-In-Residence and Entrepreneur-In-Residence to the school. Custodio is an alumnus of Cal Lutheran; Cathcart is the author of "Relationship Selling: The Key to Getting and Keeping Customers" and other titles.

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Thousand Oaks Entrepreneur Resource Customer 100

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

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Startup Education Ideas Customer 96

TechCrunch LA

JUNE 16, 2020

Ksenia Yudina initially founded the company to provide financial planning and services to lower- and middle-class families looking for ways to start saving for their children’s education, she said. “To me the investment in UNest is a great opportunity to help my community.

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Services Capital Draper Education 235

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The serial entrepreneur had been in discussions with Pearson for the better part of a year to acquire the company’s VR and AR assets.

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Training Education Media Los Angeles 100

Startup Professionals Musings

NOVEMBER 4, 2020

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

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Startup Education Ideas Customer 166

TechCrunch LA

OCTOBER 11, 2018

The city is one of the most dense conglomerations of Shopify customers with over 10,000 merchants using the company’s technologies in the greater Los Angeles area. Like Apple, Shopify is staffing its store with experts on the platform who can walk new customers or would-be customers through whatever troubleshooting they may need.

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Los Angeles Angel Commerce Tips 205

Startup Professionals Musings

FEBRUARY 7, 2021

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

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Technical Review Startup Social Media Satisfaction 136

Startup Professionals Musings

APRIL 16, 2021

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” Great entrepreneurs seem to all exhibit a common set of attributes which go well beyond the basic skills required to be an entrepreneur: “Larger than life” personality and presence. We can all point to the casualties from that approach.

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Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

OCTOBER 23, 2021

Examples include the Conscious Capitalism® movement, founded by John Mackey of Whole Foods, the B Team , founded by serial entrepreneur Sir Richard Branson, and the Benefit Corporation (B Corp) form of business now available in 35 states. That means educating targeted supporters is key, even before you start to sell.

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Education Customer Custom Sales 151

Startup Professionals Musings

JULY 5, 2017

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

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Entrepreneur Startup Customer Custom 71

Startup Professionals Musings

SEPTEMBER 19, 2014

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In his book from a while back “ The Entrepreneur Mind ,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

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Entrepreneur Startup Customer Custom 107

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Shared leadership (member and customer led). Shared risks (open capital).

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Organization Social Media Examples Customer 126

Startup Professionals Musings

FEBRUARY 20, 2023

Thus smart business professionals are rapidly becoming the new entrepreneurs. Of course, entrepreneurs delivering services have existed for some time, including business consultant, independent contractor, and freelancer titles. For existing trained professionals, it’s an opportunity to become an entrepreneur.

Startup 106

Startup Social Media Course Entrepreneur 106

Startup Professionals Musings

APRIL 12, 2013

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In his new book “ The Entrepreneur Mind ,” by serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs. Ignorance can be bliss.

Entrepreneur 105

Entrepreneur Startup Customer Custom 105

Berkonomics

AUGUST 7, 2014

How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Interview potential customers, hold focus groups, meet with existing customers. Attend trade show education sessions. There’s an answer for that. The title of this insight helps us find a formula: LALA.

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

OCTOBER 26, 2014

Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education. Perhaps an innate business savvy is no longer a requirement for starting a successful business.

Entrepreneur 107

Entrepreneur Startup Social Media Technical Review 107

Startup Professionals Musings

OCTOBER 4, 2013

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. From my experience, and the experience of other entrepreneurs, here are the key elements you should think about as part of the process: Personal interests and aspirations. Assess customer demand. Providing minimal resources.

Entrepreneur 97

Entrepreneur Startup Resource Training 97

Both Sides of the Table

JULY 13, 2010

It was difficult to make the transition to a “top down&# thinker but as a senior executive – and as an entrepreneur – you’re far less effective without this skill in your arsenal. But in leadership and entrepreneurism the top-down approach will be the right solution more often than not.

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Entrepreneur Startup Design Framework 372

Startup Professionals Musings

NOVEMBER 7, 2011

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

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Customer Custom Services Pricing 90

Startup Professionals Musings

AUGUST 24, 2014

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at anything, and will not survive the competition. Marty Zwilling.

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Entrepreneur Competition Technical Review Oracle 103

Startup Professionals Musings

OCTOBER 10, 2018

One of the most frequent questions I get as a mentor to entrepreneurs is “How do I find the money to start my business?” If you have the urge to be an entrepreneur, I encourage you to think seriously about each of these, before you zero-in on one or two, and get totally discouraged if those don’t work for you.

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Entrepreneur Startup Equity Funding 96

Startup Professionals Musings

MAY 21, 2023

One of the most frequent questions I get as a mentor to entrepreneurs is “How do I find the money to start my business?” If you have the urge to be an entrepreneur, I encourage you to think seriously about each of these, before you zero-in on one or two, and get totally discouraged if those don’t work for you.

Startup 106

Startup Capital Equity Funding 106

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Thus one of my key messages to entrepreneurs, as a business advisor and angel investor, is “focus.”

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Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

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Social Media Customer Custom Media 99

Startup Professionals Musings

JANUARY 6, 2023

As an advisor to business professionals and entrepreneurs, I often hear about an innovative new solution that could lead to business growth or a new business. Here are some key ones that I find often overlooked in the passion of the moment or the rush to get started: Aim your innovations at real customer problems.

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Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

APRIL 15, 2015

Thus smart business professionals are rapidly becoming the new entrepreneurs. Of course, entrepreneurs delivering services have existed for some time, including business consultant, independent contractor, and freelancer titles. For existing trained professionals, it’s an opportunity to become an entrepreneur.

Entrepreneur 99

Entrepreneur Startup Mentor Social Media 99

Startup Professionals Musings

MAY 24, 2020

Thus smart business professionals are rapidly becoming the new entrepreneurs. Of course, entrepreneurs delivering services have existed for some time, including business consultant, independent contractor, and freelancer titles. For existing trained professionals, it’s an opportunity to become an entrepreneur.

Startup 164

Startup Social Media Course Entrepreneur 164

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power. Demographic shifts.

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Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology. Limit the features and complexity.

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Technology Marketing Social Media Customer 127

Startup Professionals Musings

SEPTEMBER 18, 2019

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. From my experience, and the experience of other entrepreneurs, here are the key elements you should think about as part of the process: Personal interests and aspirations. Assess customer demand. Providing minimal resources.

Startup 94

Startup Resource Training Ideas 94

Xconomy

JULY 14, 2016

It might seem like such events have little to do with entrepreneurs and our innovation economy, but a thriving and inclusive innovation economy is a critical component to bridging the social and economic disparity that is driving our nation apart. Need more convincing? Quite simply, too many poor people are not good for business.

Entrepreneur 40

Entrepreneur Education Training Invest 40

Startup Professionals Musings

SEPTEMBER 5, 2012

Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. From my experience, and the experience of other entrepreneurs, here are the key elements you should think about as part of the process: Personal interests and aspirations. Assess customer demand. Providing minimal resources.

Entrepreneur 106

Entrepreneur Startup Resource Training 106

Startup Professionals Musings

NOVEMBER 18, 2020

As an advisor to aspiring entrepreneurs, I tell people that these platforms are an easy and low risk way to test your fit for the entrepreneur lifestyle, without jumping off the cliff. Here are some key principles to consider in every case: Solve a significant problem for customers with money.

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Platform Startup Social Media Customer 145