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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What has helped you grow to the size where you are now?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Results from some of DataPop’s customers are even more impressive than the averages: • ABetterStay.com saw leads and conversion rates increase 125% and 72%, respectively, while decreasing its cost per lead by 29%. • This results in more effective ads with greater reach, deeper customer engagement and significantly better ROI.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

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Ten of Southern California's Top Software Companies

SoCal Delicious

Are you trying to track and figure out what makes your customers tick? analytics to help companies track and optimize their marketing effort. How do you use Big Data to profile your customers, and maximize revenue for your business? customers based on that data. The company's software is being included in the Linux.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

The Right Way to Lay People Off - Ben's Blog , September 21, 2010 “I’m tryin’ to right my wrongs, But it’s funny them same wrongs helped me write this song”. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. You should follow him on Twitter ( @jasonlbaptiste ) or say hi via email. Kanye West.

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