InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer.

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Customer Custom Advertising SEM 164

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. We spent so voraciously because we had a pour and stir business model.

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SaaS Yahoo Advertising Customer 100

InfoChachkie

JUNE 24, 2013

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. Over the years, I have documented a number of clever mouth-to-mouth stunts, from DoubleClick to TestFlight. Sometimes it takes a bold move to get noticed.

Marketing 239

Marketing Conference Startup RSS 239