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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Peruse company reports from your business domain. Martin Zwilling

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Peruse company reports from your business domain. Martin Zwilling.

Marketing 157
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. Generate leads for your product. Marty Zwilling.

Marketing 102
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Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. entrepreneur investor market research sizing startup'

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6 Market Research Sources That Fit A Limited Budget

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Peruse company reports from your business domain. Martin Zwilling.

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What Do You Need to Do to Improve Sales? Here’s a Start …

Both Sides of the Table

I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand. And, because most startup entrepreneurs aren’t used to sales, they hate to ask the tough qualifying question for fear of being told, “no.” Fund Raising. Why Buy Anything?

Sales 150
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How Eusoh Wants To Fix Insurance With Technology, With Allen Kamrava

socalTECH

The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology. However, overall we'll be customizing that out. We know how that story ends up.