Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. The key is new content on a regular basis to attract the attention of search engines and new customers.

Blogging 105

Blogging eBook Content Web 105

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Start creating content today.

Content 114

Content Marketing Startup eBook 114

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Peruse company reports from your business domain. Martin Zwilling.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

AUGUST 20, 2013

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Marty Zwilling.

Content 102

Content Tips Marketing Blogging 102

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Peruse company reports from your business domain. Martin Zwilling.

Marketing 59

Marketing Startup Statistics Research 59

socalTECH

MAY 17, 2018

The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology. However, overall we'll be customizing that out. It will become much more customizable.

Technology 165

Technology Startup West Los Angeles Platform 165

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Generate leads for your product.

Marketing 94

Marketing Startup Social Media SEM 94

Startup Professionals Musings

DECEMBER 5, 2010

No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Follow-up for customer satisfaction. They will exit quickly.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

JUNE 15, 2016

Too many entrepreneurs still believe that “if we build it, they will come.” Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Every entrepreneur needs to market a brand with something to say, something that stands out and ignites everything the brand does.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

MARCH 10, 2015

I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand. And, because most startup entrepreneurs aren’t used to sales, they hate to ask the tough qualifying question for fear of being told, “no.” Why Buy Anything? Why Buy Me?

Sales 150

Sales Startup Venture Capital Funding 150