Both Sides of the Table

APRIL 26, 2016

The reason one would accept losses is when they are investments in fueling faster growth. Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. As a result, being an entrepreneur in now within the financial reach of almost everyone. Wages and benefits.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Tags: entrepreneurs startups. Both have the same end goal of getting people to your website.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. As a result, being an entrepreneur in now within the financial reach of almost everyone. Wages and benefits.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. What would it take in investments to acquire and retain traffic to support these businesses? Many startup businesses – tech or otherwise – fail.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. As a result, being an entrepreneur in now within the financial reach of almost everyone. Wages and benefits.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

SEPTEMBER 14, 2009

Bill Fried: I'm a serial entrepreneur. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise. Billy Fried: It's self funded, and I've invested about $300,000 to date.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product CitySearch 350