Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

SEPTEMBER 11, 2015

Most aspiring entrepreneurs believe that a great idea alone will assure business success. Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. The smart answer is to find solutions your customers need.

Sales 106

Sales Entrepreneur Customer Custom 106

Startup Professionals Musings

FEBRUARY 27, 2017

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

FEBRUARY 5, 2023

According to most definitions, an entrepreneur is one who envisions a new and different business, meaning one that is not a copy of an existing business model. Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. Funding and rollout stage.

Entrepreneur 108

Entrepreneur Startup Ideas Satisfaction 108

Startup Professionals Musings

JANUARY 13, 2014

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. If you lose money on every sale, it’s hard to make it up in volume.

Sales 99

Sales Customer Custom Entrepreneur 99

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

FEBRUARY 20, 2015

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. Quantify the pain points.

Technology 109

Technology Entrepreneur Customer Custom 109

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. Schwartzfarb is currently Managing Director of Techstars Austin, but spent a significant time in the Los Angeles technology community working with Jake Winebaum at Business.com.

Sales 113

Sales Startup Custom Development Framework 113

InfoChachkie

JULY 16, 2012

Coull, allows technologically unsophisticated advertisers to create interactive video ads on a self-serve basis, effectively making it the first DIY, video performance network. This allows advertisers to offer affiliate publishers performance-based offers, which are compensated on a pay-per-view, pay-per-click or pay-per-sale basis.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

JANUARY 29, 2020

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 128

Customer Custom Activity Social Network 128

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Technology, architecture, and feature descriptions.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Technology and consumer feedback have indeed changed the landscape.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Formalize the use of tools and information technology. Solution development and delivery.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

NOVEMBER 23, 2012

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. If you lose money on every sale, it’s hard to make it up in volume.

Sales 96

Sales Customer Custom Pricing 96

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 106

Customer Custom Entrepreneur Social Network 106

Startup Professionals Musings

AUGUST 23, 2020

Entrepreneurs who experience success with their first startup are often amazed to realize that the risks and fears of doing it right the second time go up, rather than down. Encores are tough, especially in the high-risk world of startups, yet every entrepreneur I know can’t wait to start over and do it again. Eat your own dog food.

Entrepreneur 129

Entrepreneur Startup Technical Review Ideas 129

Startup Professionals Musings

MARCH 14, 2022

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Market your solution and user benefits, not the mysterious technology behind it. Make your company visible, reachable and responsive through social networks.

Customer 137

Customer Custom Technical Review Symantec 137

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Use the cloud and subscriptions for computing technology. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

APRIL 23, 2017

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Marketing and sales chasm. Customer support chasm.

Customer 76

Customer Custom Entrepreneur Technical Review 76

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development. You learn by asking.

Sales 346

Sales Startup Technical Review Customer 346

Both Sides of the Table

OCTOBER 4, 2009

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.

Sales 319

Sales Startup Platform Tips 319

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Coull, allows technologically unsophisticated advertisers to create interactive video ads on a self-serve basis, effectively making it the first DIY, video performance network. You can also check out my blog for emerging entrepreneurs HERE. . Share and Enjoy.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

SEPTEMBER 18, 2012

Even though I love technology, I always cringe when an entrepreneur starts his pitch by touting his new technology. He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. Is your product tempered with actual market and customer feedback?

Customer 95

Customer Custom Technology Marketing 95

Startup Professionals Musings

JUNE 12, 2019

Much has been written recently about the requirement to focus today on the total customer experience, as a competitive edge or even for survival. The challenge I hear from savvy business owners and entrepreneurs operating on a shoestring is that providing a superior customer experience costs money.

Customer 96

Customer Custom Coach Pricing 96

Startup Professionals Musings

SEPTEMBER 4, 2011

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. If you lose money on every sale, it’s hard to make it up in volume.

Sales 97

Sales Customer Custom Pricing 97

Startup Professionals Musings

MAY 31, 2013

Some entrepreneurs forget that they can’t use people the same way they use technology to build a startup. Inventors, for example, are skilled in manipulating technology, but may have little interest or experience engaging people to make an effective team. Focusing on the technology doesn’t do it. Committing to action.

Entrepreneur 92

Entrepreneur Technology Startup Guide 92

Startup Professionals Musings

APRIL 21, 2023

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. An entrepreneur looking for a sure thing will never innovate. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics.

Coach 137

Coach Metrics Competition Ideas 137

Both Sides of the Table

NOVEMBER 19, 2009

(In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done. Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. This paralyzes most people.

Entrepreneur 414

Entrepreneur Technical Review Slides CTO Coach 414

Startup Professionals Musings

SEPTEMBER 28, 2018

One of the big differences between an entrepreneur and an employee of a big business is that employees tend to have a very narrow focus on their job, while entrepreneurs have to keep the broader focus on business. entrepreneurs consistently claim to be happier , and have a higher net worth than employees. In fact, U.S.

Entrepreneur 93

Entrepreneur Satisfaction Customer Custom 93

Startup Professionals Musings

NOVEMBER 9, 2018

Unfortunately, I have learned that investors and customers are wary that big changes will take a long time, and cost more money. Therefore I always recommend to entrepreneurs that they use the term cautiously, but I never discourage their focus on disruptive innovation. Take advantage of big data and modern design tools.

Marketing 89

Marketing Technology Customer Custom 89

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

MARCH 28, 2019

Earlier this month, the annual Montgomery Summit conference was held in Santa Monica, including a special portion of the conference dedicated to the Rise of the Female Entrepreneur. I got started in investment banking, focused on helping medical companies buy technology companies, and then later in the enterprise space and in the cloud.

Capital 162

Capital Entrepreneur Invest Artificial Inteligence 162

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. Ask some potential customers to see if there is real interest, and start thinking about price versus cost. Look hard at the technology for feasibility and risk. All the evidence says that over 99% fail to make that leap. Keep thieves away (protect it).

Ideas 136

Ideas Entrepreneur Mentor Resource 136