10-mistakes 
Both Sides of the Table
APRIL 19, 2011
Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. Mark: 10% warrant coverage is like stock options. o Everything is for sale but it’s the price that moves the timing.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
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Both Sides of the Table
APRIL 25, 2011
A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. That is $12 million in profits over 3 years.
InfoChachkie
MAY 16, 2011
“Learn from the mistakes of others. During those same 25-years, I also made innumerable mistakes. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Rationale: I cannot afford to hire a direct sales force. 7) Hire A Consultant.
socalTECH
DECEMBER 11, 2017
The top 10 companies only make up 45 percent of the entire space. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. Really, we're the sales and marketing arm of those companies. We sold that to a very large private equity company. The supplier is the hard part.
Startup Professionals Musings
NOVEMBER 1, 2014
They want to share your satisfaction in success, maybe as a reward for their own mistakes and learning earlier in life in their own businesses. Often the Boomer is more willing to work for equity, and easily convinced to step aside when revenues reach that next threshold. Manage customer service.
Both Sides of the Table
DECEMBER 1, 2009
Once it’s set up I recommend bringing in a co-founder and giving them 10-30% of the company depending upon when you bring them in. I advocate treating them like a co-founder in every way except when they join and how much equity they get. Your company of 10 people doesn’t need 5 that are like you.
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