Remove Customer Remove Funding Remove Metrics Remove Sales
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales.

Customer 109
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != End of story.

Metrics 150
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Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction to measure your own progress, independent of a need for additional funding. Early examples would include website traffic, positive reactions from potential customers, and blogger support.

Metrics 57
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. Passionate reiteration of the idea won’t close funding. Managing marketing metrics and the sales pipeline.

Startup 155
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

I Know Everybody Told You to Send Your Fund-Raising Decks as a Link. Here’s Why You Should Just Send the Deck I know you have your document sending tool to send your fund-raising deck to VCs and track who read your deck, which pages they read and how much time they spend on each page. What should not be in your deck?

Funding 239
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Ask every employee to focus on sales. Aggressively enter new markets and sales channels.

Startup 134