Startup Professionals Musings
MAY 12, 2021
If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
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Startup Professionals Musings
JANUARY 8, 2020
As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. They then ask me to help them find investors who can provide the funding they need. are still bootstrapped today, often starting with less than $10,000 of personal funds.
Startup Professionals Musings
FEBRUARY 21, 2020
Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. In fact, some totally avoid it, assuming their product or solution will speak for itself later.
Startup Professionals Musings
SEPTEMBER 21, 2018
If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Collect target customer testimonials and advocacy.
Startup Professionals Musings
DECEMBER 17, 2018
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.
Both Sides of the Table
SEPTEMBER 28, 2014
It’s what signals to existing investors how quickly their teams need to be fund raising and the level of risk the company is facing and also it signals to potentially new investors both how quickly you need to raise (ie you have less leverage if you’re in a rush) as well as how much cash you’ll need if they fund you.
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