Customer High Tech Software Technical Review 
socalTECH
FEBRUARY 3, 2021
In one of those strange moments to come out of the high tech world still in a pandemic, Santa Barbara-based Invoca--with its workers all temporarily working from home like the rest of the world apparently was taken over by 20,000 bees while people were away, according to the company.
socalTECH
DECEMBER 28, 2020
Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. What are you most looking forward to in the technology/startup world in 2021?
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socalTECH
MARCH 17, 2016
There has been a lot of worry recently in the high tech industry and from venture investors about "headwinds" in the technology market, particularly with valuations of "unicorn" companies dropping, investors shying away from investing in rounds, and even employees looking for safer jobs.
Startup Professionals Musings
DECEMBER 30, 2022
As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.
socalTECH
SEPTEMBER 17, 2018
In a bid to prevent the damage from those plumbing failures and also help save water, Los Angeles-based Flo Technologies (www.meetflo.com) has developed a water monitoring device and shutoff valve for your home, which is connected to your smartphone and its own app. Plumbers are not exactly known for their adoption of high tech products.
Startup Professionals Musings
MARCH 14, 2015
“Scope creep” (or feature creep) is an insidious disease that kills more new business solutions than any other, especially high-tech ones, and yet most founders (who may be the cause) never even see it happening. Define milestones for cost review and sign-off. Change requests must be visibly reviewed by executives frequently.
Startup Professionals Musings
OCTOBER 19, 2013
“Scope creep” (or feature creep) is an insidious disease that kills more good startups than any other, especially high-tech ones, and yet most founders (who may be the cause) never even see it happening. Define milestones for cost review and sign-off. Change requests must be visibly reviewed by executives frequently.
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