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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Invoca's Offices Taken Over By 20,000 Honey Bees

socalTECH

In one of those strange moments to come out of the high tech world still in a pandemic, Santa Barbara-based Invoca--with its workers all temporarily working from home like the rest of the world apparently was taken over by 20,000 bees while people were away, according to the company.

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Mommy Bloggers Review Service for Manufacturers of Kid and Family Products

Eric Greenspan

So, because I’m a dad, a customer service enthusiast, product evaluator and entrepreneur, I’ve decided to build a business around it. From strollers to high tech, I will distill the best products and services and offer them to the influential Mommy Blogger community for reviews, commentary and endorsements.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. What are you most looking forward to in the technology/startup world in 2021?

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Four SoCal Startups That Thrived Despite--or Because Of--Economic Downturns

socalTECH

There has been a lot of worry recently in the high tech industry and from venture investors about "headwinds" in the technology market, particularly with valuations of "unicorn" companies dropping, investors shying away from investing in rounds, and even employees looking for safer jobs.

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Reflections on 2020: Harrison Tang, Spokeo

socalTECH

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment? New technologies will pop up to accelerate these changes starting in 2021.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.