with-greathouse-comes-great-responsibility 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.
InfoChachkie
APRIL 29, 2015
John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.
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InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
InfoChachkie
APRIL 6, 2015
John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? To go into production, I needed to build hundreds of molds and invest in a cost effective quantity of wheels.
InfoChachkie
JUNE 25, 2009
Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.
InfoChachkie
JULY 14, 2009
Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.
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