article thumbnail

Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

PPC 154
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

With a standard PPC conversion rate (pay per click) of.01% With a standard PPC conversion rate (pay per click) of.01% YouTube was not a hobby; it meant sales, it meant building customer relationships, it meant managing product inquires. No more than 48 hours since uploading for the public to enjoy. If we apply that.01%

article thumbnail

5 Marketing Software Tools Every Business Should Have

Inverted Software

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Here is our list: Hootsuite.

article thumbnail

Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

These hits translate into conversions or sales for the advertiser and a commission is paid to the affiliate with CJ taking a piece of the pie. The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers.

article thumbnail

Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Cost per action (CPA).

SEM 90