Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201

Marketing Demand Pricing Custom 201

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. You can be the one to develop a product or service, promote it, and support it when you are a small operation. So your business has begun to take off. Don’t be alarmed by this next statement. That’s relatively easy.

Class 120

Class Custom Customer Email 120

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more.

Competition 120

Competition Marketing Class Product 120

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). The three largest webmail services had over 1 billion global users at the end of 2011. In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. There are 2.9

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

JULY 12, 2016

They thought factories were a threat to custom assembly of products and ultimately to the agrarian way of life (as more people were moving to urban environments). The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader).

Education 150

Education Resource Class Course 150

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. You will realize much more from the ultimate sale of your business even if at a considerably lower price than if splitting the proceeds with investors.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. Juno provided a free email service. Pricing information.

Software Review 285

Software Review Software Blogging Startup 285